Walter Krone deceased

The graduated mechanical engineer with a passion for marketing is also responsible for renaming the KRONE wholesale into LVD KRONE. The initial letters represent the German words "Landtechnik" (Agricultural technology), "Vertrieb" (Sales) and "Dienstleistungen" (Services). Close contact to the customer was his top priority: He had built a dense network first in the regions Emsland and Graftschaft Bentheim - later on, after the fall of the Berlin Wall, also in Eastern Germany. He believed in his motto: "No farmer is supposed to travel more than 25 km to a KRONE service station."
Another pioneer idea of Walter Krone was launching the LVD KRONE in-house exhibition in Spelle presenting it as a "regional event for farmers, contractors and manufacturers of agricultural technology". Soon it became a huge success. Since 1977, the LVD in-house exhibition takes places the second weekend in March and attracts thousands of people from all over Germany and its neighbouring countries.
After his retirement in 2001, Walter Krone was still involved in various company and family projects such as in the new conception and redesign of the KRONE museum. In May 2020, he presented the new exhibition in the former LVD premises to friends and former colleagues.
"My cousin Walter was always an enormously important companion and advisor in the last decades. I could always rely on him and his brother Heinz a 100%. With his endless energy, remarkable creativity, proverbial persistence and last, but not least, his extraordinary sense for the customer's needs, he made a huge sustainable impact not only on LVD KRONE but also on the whole KRONE group. We will always be grateful for that. "We, the family Krone and the whole staff, mourn the loss of an exceptional man who will be deeply missed", says Dr.-Ing. E.h. Bernard Krone, the Honorary Chairman of the Supervisory Board of KRONE Holding.
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